BR win's 1st Place at Cultivators Cup!!!

We won 1st Place with our Vortex Live Sugar at this year's Cultivator Cup in Worcester Ma!

We want to give a huge shout-out and thank you to our teams who are behind these amazing products. We can’t thank the team enough for their dedication and innovation and for continuing to create amazing award-winning products. Each year we see more and more wins and it's all about the people who are caring for and crafting these products. Bravo! 

Cultivators Cup Judges Kit

Grab the last of the Cultivators Cup Judges Kits before they are gone!

 Snag one of the Cultivators Judges Kits available in six categories. Currently, they are available at our Pittsfield and East Boston locations!
BR Flower

Your Guide to Marijuana Dispensaries in Massachusetts

"Whether you’re seeking a slick, high-tech vibe or a more artsy ambiance to buy your pot, look no further. Don’t feel like getting off your couch to get a fresh order of local-mountain-grown leaves? In addition to operating a new Eastie storefront, Pittsfield-based Berkshire Roots—known for potent cannabis concentrates such as Greylock OG, named for Massachusetts’ highest peak—will be the first dispensary available on Zip Run, a highly funded startup that’s introducing home delivery of adult-use marijuana to Boston."

Click here to view the entire article!

Berkshire Roots East Boston Dispensary

These are the best cannabis dispensaries in Massachusetts according to readers.

"If you’re a fan of recreational marijuana and need a lay of the land when it comes to the local cannabis scene, readers have you covered with the best shops and products in and around Boston. Keep reading to find out which 10 local dispensaries were most highly recommended by readers and why they think you should make your next purchase at their favorite pot shop."

Click here to view the entire article!

The Berkshires

What to do in the Berkshires this Memorial Day Weekend

"With world-class options for hiking, art, music, and locally sourced, brewed, and grown food, drink, and cannabis, the Berkshires offer plenty of opportunities for an inspiring and rejuvenating holiday weekend only a short drive away from the Hudson Valley and New York City."

Click here to view the entire article!

BR Grow

The Best Recreational Weed Dispensaries in and Around Boston

"Pittsfield stands proudly as the highest town in Massachusetts, given it boasts two different recreational dispensaries when most Massachusetts towns can’t even claim one (Temescal Wellness is the other). Berkshire Roots happens to showcase the largest growing operation in Western Mass, as evidenced by robust flower selection. They also have pre-rolls and a strong lineup of concentrates as well as gummies, chocolates, and four different tinctures all made in-house. All that plus the space is so calming and modern you’ll feel like you’ve walked into an REI (but better)."

Click here to view the entire article!

Scroll below for media mentions & more!

2022 Boston NECANN Competition

The Winners of The 2022 Boston NECANN Competition

We are extremely happy to have participated and been awarded 1st place for our Orange Chemeleon Vape Cartridge. We are so proud of the team, especially in the lab and cultivation whose hard work does not go unnoticed! We at Berkshire Roots pride ourselves on being locally owned and grown.

Thank you to all the judges from this competition and thank you to everyone who stopped by the BR booth to say hello!

Click here to see the full list of winners!

High Times Cannabis Cup

High Times Cannabis Cup 2021

The Winners of The Cannabis Cup Massachusetts: People's Choice Edition 2021. – Oct. 23, 2021 – We are so happy to have participated and been awarded a High Times Cannabis Cup: People's Choice Edition! We pride ourselves on being locally owned and grown.

• 3rd Place Sativa Flower - Orange Chemeleon
• 3rd place Edible Fruity Non-gummies - White Peach Roots Fruits Pâte de Fruit
• 5th Place Concentrates - Zombie Virus Crumble

The cannabis cup is virtual this year—virtually awesome, that is, with our People’s Choice Edition making it possible to judge safely from the comfort of your home. Here are the well-deserved winners of the Cannabis Cup Massachusetts: People’s Choice Edition 2021.

Thank you to all the judges who put their hearts and souls into judging the competition entries to help crown the best of Massachusetts! This is the first-ever High Times Cannabis Cup to be held in “The Bay State” of Massachusetts

Click here to see the full list of winners!

Green flower Media

Berkshire Roots & Green Flower Announce Partnership, Largest on the East + BR CEO Joins GF Steering Committee

We are excited to finally share our partnership with Green Flower!

Berkshire Roots prides itself on its highly rated staff education and built our internal program to ensure our teams have access to the most comprehensive learning. We then worked with Green Flower to place some of our customized learnings, onto their LMS program, coupled with over 600 hundred hours of a unique network of subject matter experts, content, testing, and more.
Read more in the Press Release here.
Our teams have been working together for months and recently James Winokur, our CEO joined a newly formed Steering Committee for GF Institute. GF Institute is a standardization program that aims to provide everyone with a baseline of knowledge as well as the opportunity to expand upon and continue knowledge-based interactive learning about cannabis. 
Please see the attached release -here is a link to the GF press release as well.

This Educational Seminar series is open to the public (21+) and staff members who are interested in learning different aspects of the cannabis industry. Seminars will cover topics relating to the various departments in the cannabis sector.   

Spend an evening with Berkshire Roots Training Managers to expand your cannabis knowledge. This kick-off seminar will be an introductory overview of cannabis for everyone at any point in their cannabis journey. During this seminar will help you understand how cannabis interacts with your body. We will also be live streaming this event and will be available on our YouTube channel: BerkshireRootsMA 

7.22 Kick-Off Seminar: Intro to Cannabis  

Topics covered: Classification, Cannabinoids, Terpenes, Entourage Effect, Intro to Endocannabinoid System, and Consumption Methods. 

To register for this event, please click this link: Introduction to Cannabis - Pittsfield  

420: The Holiday so nice, Berkshire Roots will celebrate it twice

County's 1st dispensary hosts special events April 20,24 with new strains, new products, food, music, giveaways, and a Jerry Carcia line of cannabis.

By Noah Hoffenberg | Eagle Content Editor | April 17th, 2021


Isn’t that the ideal temperature for smoking cannabis?

Or is it a hidden meaning in a classic Bob Dylan song?...

For cannabis aficionados, the allure of any dispensary always will be the release of new products. For 420, Berkshire Roots will unveil a half dozen newly minted products, including Ensemble Oil — an edible full-extract cannabis oil that uses the whole plant as its base, also known as full-spectrum; a line of in-house, strain-specific kief; and three new cannabis Berkshire Roots grown strains, including Great White Shark, an indica-dominant flower. The dispensary is also adding the Garcia Hand-Picked line of cannabis products to the menu, which is sourced in Massachusetts.

Read the article in it's entirety by clicking here.

Holly Alberti

BR Hires Industry Expert

Sr Director of Marketing Joins Berkshire Roots Executive Team

PITTSFIELD, Mass. – Aug. 11, 2020 – PRLog – Holly Alberti has joined Berkshire Roots executive team as the Senior Director, Marketing. Holly brings an impressive 10 years of entrepreneurial and corporate experience in the cannabis industry across several states. Most recently, former Northeast Regional Director of Marketing & Sales at iAnthus Capital, establishing the marketing dept. and assisting in the National Retail brand launch, “Be.” including opening the 1st Staten Island location. Prior, Holly worked with “Harborside”, Oakland, California’s leading cannabis dispensary, founded by industry icon Steve DeAngelo. At Harborside, she worked alongside Steve, focused on customer experience, retail flow, onsite consumption as well as orchestrating the 2018 “first-day” event ushering in Adult-Use sales in CA. Click here to continue reading.

Berkshire Roots opens as Boston’s second recreational marijuana shop

Berkshire Roots has opened a retail marijuana shop at 253 Meridian St. in East Boston.

By Melissa Hanson | | July 29th, 2020

Berkshire Roots has opened for recreational marijuana sales in East Boston, becoming the city’s second adult-use store and the first in the neighborhood. Opening during the coronavirus pandemic, Berkshire Roots said a face covering or mask is required to enter the shop. Social distancing guidelines are in place inside the location and on the sidewalk, and the store is adhering to cleaning protocols required by the state, the news release said.

Berkshire Roots is headquartered in Pittsfield with a retail store and cultivation facility. There, Berkshire Roots produces branded products including flower, edibles, topicals, tinctures, capsules, concentrates and vape cartridges. The company also works with Massachusetts wholesale partners.

El Planeta

East Boston: Abre un nuevo dispensario de marihuana

Berkshire Roots ha recibido un buen número de clientes desde que abrió, el 9 de julio

Sofia Hernandez Carrillo Mon. 7.27.2020 

El CEO de este negocio, James Winokur, habló con El Planeta sobre cómo ha sido su experiencia abriendo un dispensario en una comunidad donde todavía hay mucho estigma cuando se trata del consumo medicinal o recreativo del cannabis.

“Nuestros vecinos, que trabajan cerca de nosotros o con los que compartimos la misma calle, nos han recibido con los brazos abiertos y cuando se trata de la comunidad nos hemos sentido bienvenidos”, dijo Winokur.

Alvarado dijo que ha sido en su gran mayoría un placer ver tanto apoyo que han recibido de los negocios cercanos a Berkshire Roots y de los latinos que se han vuelto clientes leales. Haz click aqui para seguir leyendo

East Boston Times-Free Press

Eastie’s First Adult-use Marijuana Shop Opens

by John Lynds • July 21, 2020 •

On Monday, East Boston’s first retail adult-use marijuana shop opened its doors on Meridian Street, and customers were already lining up to stock up on cannabis products.

“It’s great. Now I don’t have to go all the way to Brookline,” said one resident who will remain nameless. “I ordered fast and easy on the website, and selected my time. Very clean and professional. Very much like going to a bank really. There’s about half a dozen tellers in a small bank/office type setting.”

Western Mass’s Berkshire Roots, Inc.received its final license from the Cannabis Control Commission to open shop at 253 Meridian St. back in June. Click here to continue reading.

The Boston Globe

East Boston Marijuana Store, City’s Second, Now Open

Berkshire Roots also operates a dispensary in Pittsfield

By Dan Adams Globe Staff, Updated July 20, 2020, 6:04 p.m 

A long-planned marijuana store opened Monday in East Boston, becoming the second recreational cannabis retailer in the city.

Berkshire Roots, which also operates a dispensary in Pittsfield, quietly began operations at 253 Meridian St. around 11 a.m. – part of a “soft open” meant to ease the shop’s systems and employees into action. Click here to continue reading.


El Planeta photo front eb

Berkshire Roots Opens Retail Cannabis Store in Boston

The First East Boston Adult-use Retail Location Approved by the Cannabis Control Commission

BOSTON, MA / PITTSFIELD, MA, July 20th, 2020– On Monday at 11 am Berkshire Roots, Inc., a Massachusetts-based cannabis cultivator and dispensary operator headquartered in Pittsfield MA opened for business as the first Adult-use location in East Boston. 

The East Boston location at 253 Meridian Street will open with online orders and in-store pick-up service. All guests are requested to view the online menu, schedule a pickup time prior to visiting the location, must be over the age of 21 and have a valid form of ID. Click here to continue reading.

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