Event Calendar

Scroll to read about BR in the News!


Berkshire Roots to Launch Medical Cannabis Sales at East Boston Location

In a move designed to better serve the needs of the community in the East Boston neighborhood, Berkshire Roots is launching Medical cannabis sales as a complement to its existing Recreational business at its East Boston store, located at 253 Meridan Street. Sales to certified medical cannabis patients will begin late Nov 28th, 2023.

With over five years of experience in serving medical patients at its main location in Pittsfield, MA Berkshire Roots is uniquely positioned to leverage the expertise, care and product selection for Medical patients in its East Boston dispensary, reinforcing Berkshire Roots reputation for providing an unparalleled in-store experience, in a warm, welcoming space that reflects the diversity and needs of the neighborhoods they operate in.

Read the full press release here.
Heavy Metal Cannabis Logo
Read the full press release here.

Heavy Metal Entertainment X Berkshire Roots

"When we were all introduced to Berkshire Roots, we immediately gravitated to the idea of a connection between our brand and cannabis. As conversations with company management went on and Heavy Metal got a glimpse of their follow-up product ideas, we grew increasingly excited as they really understood the DNA of the brand and its commitment to enhancing our customer experience in unexpected ways. We can’t wait to see this product connect to both the long-time fans, and the younger generation who are just getting to know Heavy Metal for the first time.” Tommy Coriale stated in the press release. 

Learn more about Heavy Metal Cannabis here.

NECANN Boston 2023

What You Need to Know About the 2023 NECANN Boston Event.

"Some notable companies that will be sponsoring NECANN include Nova Farms, Berkshire Roots, AYR Wellness and Detroit Dispensing Solutions. All these companies and more will have tables at NECAAN which will be available during all three days of the convention."

Click here to read the Article


“Cookies Corner” Launches at Berkshire Roots: Exclusive Partnership Brings Berner’s Popular Brand to MA

"'In October, Berkshire Roots announced that they were entering into an exclusive partnership with Berner’s international cannabis brand, Cookies. Through this partnership Berkshire Roots conceptualized a unique “Cookies Corner” design for its flagship medical and adult-use dispensary located in Pittsfield, Massachusetts....

In addition to carrying consumable cannabis products, Berkshire Roots will also sell a selection of Cookies accessories and branded gear at both retail locations. Visitors can expect to encounter a consistent assortment of famous cannabis products and accessories from the legendary Cookies brand. '"

Click here to read the Article

IBerkshires Holiday Lights Photo Contest

Enter the iBerkshires Holiday Lights Photo Contest

"'iBerkshires.com wants to see your holiday light display, whether it's traditional red and green or a multicolored extravaganza.

Submit digital pictures of your exterior decorations to our Holiday Lights Photo Contest for a chance to win a cash prize of up to $250!

...The contest is being sponsored by Berkshire Roots of Pittsfield, which wanted to do something fun for the community this holiday season. '"

Click here to read the Article


The Winners of the High Times Cannabis Cup Massachusetts: People’s Choice Edition 2022

"Wondering what’s hot in Massachusetts right now? Check out the results of our High Times Cannabis Cup Massachusetts: People’s Choice Edition 2022. "

Click here to read the Article

The 10 Hottest Cannabis Brands in Massachusetts

Top 10 hottest Massachusetts cannabis brands

"Berkshire Roots clearly benefited from a recent exclusive partnership with Cookies, a company that’s more than adept at snagging media attention. But Berner doesn’t deserve all the credit—Berkshire Roots has a long history of smart consumer engagement. They sell branded apparel, sponsor monthly charity spotlights, and have partnered with a ton of nonprofits including LPP, Harbor Arts, and the Elizabeth Freeman Center. "

Click here to read the Article

Berkshire Roots Pittsfield interior

Berkshire cannabis industry watching as New York begins issuing licenses for recreational sales

"'Anyone operating that area, Berkshire County – south, middle, north – will have a decrease in people coming once New York has dispensaries open," said Berkshire Roots CEO James Winokur, which has locations in Pittsfield and Boston. “So, we are thinking about that, planning for that, we have a strategy for that. But we are a little bit fortunate. Unlike other border states where this happens, one state's legal and another’s not and then a state bordering legalizes, Berkshire County is a big tourist community, a lot of second homes. We know our brand plays really well, there’ll still be people who will travel to us because of the loyalty to our brand. So, we're trying to moderate the decrease by thinking about all the people that will still come to Berkshire County for other reasons.'"

Click here to read the Article

Food Drive

Local organizations hold food drive in Pittsfield

"Downtown Pittsfield Inc. will be hosting a Thankful Food Drive in collaboration with the Berkshire Running Center and MountainOne. The food drive will run from November 1 through November 23. Donations will benefit the South Congregational Church and St. Joseph’s Church Food Pantries."

Click here to read the Article

Cookies X Berkshire Roots

International Cannabis Brand Cookies Chooses Berkshire Roots as its Berkshire County Exclusive Retail Partner

"Berkshire Roots announced a partnership with Berner’s Cookies to add the Cookies Corner concept inside its flagship medical and adult-use dispensary in Pittsfield, Massachusetts."

Click here to read the Article

Cookies Corner located inside Berkshire Roots Pittsfield location

International Cannabis Brand Cookies Chooses Berkshire Roots as its Berkshire County Exclusive Retail Partner

"Through its partnership with Cookies, Berkshire Roots will expand the options available to people who are local to Pittsfield and to those who visit The Berkshires on vacation, visiting one of the many art, music or theater venues or have second homes in the area. Berkshire Roots is already well-known as an award-wining cultivator and manufacturer as well as earning the Berkshire Eagles’ “Best of The Berkshires” award four years in a row. In addition, Berkshire Roots’ East Boston location, also an award-winning destination, will carry Cookies products and accessories."

Click here to read the full Article


Top 11 Cannabis Companies in Massachusetts

"...the Berkshire Roots “twist on a traditional blunt.” We sampled one of their herbal wraps around .75 grams of Great White Shark, a heavy indica strain that got us properly cockeyed. Also tobacco-free, this blunt was as delicious as any cancerous log I have ever pulled on. And while it’s only joint-sized, it burns clean and slowly enough to tap out and re-spark multiple times."

Click here to read the full Article


Top 11 Cannabis Companies in Massachusetts

"Based in Pittsfield, Berkshire Roots is an award-winning dispensary with some of the best cultivation and extraction products in the state. The location began as medical-only in 2018, transitioning to service all adult-use consumers in 2019. The summer of 2020 was transformative for Berkshire Roots, when they opened their Boston location to service the major increase in consumer demand due to COVID-19 and stay-at-home orders."

Click here to read the full Article

Berkshire Roots Great White Shark Flower

Focusing on Innovation and Sustainability in a Competitive Market

"One of the ways that Berkshire Roots is differentiating itself in the competitive market is by continuing to adapt and innovate. "We just expanded our cultivation capabilities, adding a three-story state-of-the-art building. The increase in canopy space gives us more room to grow, literally and figuratively. We are testing out some new strains, but don't worry, and we won't get rid of the popular and award-winning Orange Chemeleon."

Click here to read the full Article

Berkshire Roots Manufactures & Distributes Yellow Labs Cannabis Oral Spray

Yellow Labs, Inc. chose Berkshire Roots to manufacture and distribute its cannabis oral THC mist spray.

Middleton, RI and Pittsfield, MA – August 22, 2022 - Cannabis consumer products company Yellow Labs Inc., and Berkshire Roots, Inc., announced a manufacturing and distribution partnership in the Massachusetts cannabis market for Yellow Labs THC Mist sublingual mouth spray. 

Yellow Labs THC Mist is a fast onset oral spray powered by delivri™, a new high-performance micro dose technology that delivers cannabinoids through the lining of the mouth directly into the bloodstream at a high level of absorption. "Yellow Labs THC Mist is an exciting new way for people in MA to benefit from cannabis in a controlled, micro-dose product”, stated James Winokur, Berkshire Roots’ CEO.  “We have seen really great product interest in Ohio and already in MA.  We are thrilled to help founder Ander Wensberg expand his ability to bring this new delivery system to people – patients and consumers - throughout the Commonwealth.” 

Click here to read the Press Release Local mention 95.9


Cultivation at Elevation: Berkshire Roots at HighLifeStyle Show October 7-9

"Cultivation at Elevation: Berkshire Roots grows and distributes craft-grown cannabis from Berkshire County, the highest elevation in Massachusetts. The company’s team members in cultivation, extraction lab, and infused products are considered amongst the best in the state. Strict quality control and lab testing ensure patients and consumers experience the ultimate cannabis experience no matter the product type. Their branded award-winning products are sold in its dispensaries and select stores across the state.” 

Click here to read the full article

Respect My Region North American Weed Tour

Respect My Region Partners With 23 Cannabis Retailers and 30 Strategic Media Sites, Public Relations Agencies, and Influencers For 2nd Annual North American Weed Tour

"Respect My Region (RMR), a Seattle-based award-winning, media, music, cannabis, and technology company, is pleased to announce strategic partnerships with 23 cannabis retailers and 30 media sites, public relations groups, and influencers across North America."

Click here to view the entire article!


Five places it is super fun to get super stoned around Boston

Nearby Dispensaries: Berkshire Roots East Boston" We know that you don’t need us to tell you that it is a good idea to smoke weed on the beach. And that it’s critical to bring a torch as opposed to a mere mortal Bic lighter. We do especially like Revere Beach for sun burning though since it’s spacious in some places, plus it’s closer to loads more solid food options than other preferred stoned tanning destinations like Wollaston Beach down in Quincy. We hope it goes without saying, but this ain’t the place to partake during busy hours with families around. The whole point of this article is to stay in the shadows, or at least far enough away from anyone who may run the risk of ruining your high."

Click here to view the entire article!

BR Flower

Your Guide to Marijuana Dispensaries in Massachusetts

"Whether you’re seeking a slick, high-tech vibe or a more artsy ambiance to buy your pot, look no further. Don’t feel like getting off your couch to get a fresh order of local-mountain-grown leaves? In addition to operating a new Eastie storefront, Pittsfield-based Berkshire Roots—known for potent cannabis concentrates such as Greylock OG, named for Massachusetts’ highest peak—will be the first dispensary available on Zip Run, a highly funded startup that’s introducing home delivery of adult-use marijuana to Boston."

Click here to view the entire article!

Berkshire Roots East Boston Dispensary

These are the best cannabis dispensaries in Massachusetts according to readers.

"If you’re a fan of recreational marijuana and need a lay of the land when it comes to the local cannabis scene, Boston.com readers have you covered with the best shops and products in and around Boston. Keep reading to find out which 10 local dispensaries were most highly recommended by readers and why they think you should make your next purchase at their favorite pot shop."

Click here to view the entire article!

The Berkshires

What to do in the Berkshires this Memorial Day Weekend

"With world-class options for hiking, art, music, and locally sourced, brewed, and grown food, drink, and cannabis, the Berkshires offer plenty of opportunities for an inspiring and rejuvenating holiday weekend only a short drive away from the Hudson Valley and New York City."

Click here to view the entire article!

BR Grow

The Best Recreational Weed Dispensaries in and Around Boston

"Pittsfield stands proudly as the highest town in Massachusetts, given it boasts two different recreational dispensaries when most Massachusetts towns can’t even claim one (Temescal Wellness is the other). Berkshire Roots happens to showcase the largest growing operation in Western Mass, as evidenced by robust flower selection. They also have pre-rolls and a strong lineup of concentrates as well as gummies, chocolates, and four different tinctures all made in-house. All that plus the space is so calming and modern you’ll feel like you’ve walked into an REI (but better)."

Click here to view the entire article!

Scroll below for media mentions & more!

2022 Boston NECANN Competition

The Winners of The 2022 Boston NECANN Competition

We are extremely happy to have participated and been awarded 1st place for our Orange Chemeleon Vape Cartridge. We are so proud of the team, especially in the lab and cultivation whose hard work does not go unnoticed! We at Berkshire Roots pride ourselves on being locally owned and grown.

Thank you to all the judges from this competition and thank you to everyone who stopped by the BR booth to say hello!

Click here to see the full list of winners!

High Times Cannabis Cup

High Times Cannabis Cup 2021

The Winners of The Cannabis Cup Massachusetts: People's Choice Edition 2021. – Oct. 23, 2021 – We are so happy to have participated and been awarded a High Times Cannabis Cup: People's Choice Edition! We pride ourselves on being locally owned and grown.

• 3rd Place Sativa Flower - Orange Chemeleon
• 3rd place Edible Fruity Non-gummies - White Peach Roots Fruits Pâte de Fruit
• 5th Place Concentrates - Zombie Virus Crumble

The cannabis cup is virtual this year—virtually awesome, that is, with our People’s Choice Edition making it possible to judge safely from the comfort of your home. Here are the well-deserved winners of the Cannabis Cup Massachusetts: People’s Choice Edition 2021.

Thank you to all the judges who put their hearts and souls into judging the competition entries to help crown the best of Massachusetts! This is the first-ever High Times Cannabis Cup to be held in “The Bay State” of Massachusetts

Click here to see the full list of winners!

Green flower Media

Berkshire Roots & Green Flower Announce Partnership, Largest on the East + BR CEO Joins GF Steering Committee

We are excited to finally share our partnership with Green Flower!

Berkshire Roots prides itself on its highly rated staff education and built our internal program to ensure our teams have access to the most comprehensive learning. We then worked with Green Flower to place some of our customized learnings, onto their LMS program, coupled with over 600 hundred hours of a unique network of subject matter experts, content, testing, and more.
Read more in the Press Release here.
Our teams have been working together for months and recently James Winokur, our CEO joined a newly formed Steering Committee for GF Institute. GF Institute is a standardization program that aims to provide everyone with a baseline of knowledge as well as the opportunity to expand upon and continue knowledge-based interactive learning about cannabis. 
Please see the attached release -here is a link to the GF press release as well.

This Educational Seminar series is open to the public (21+) and staff members who are interested in learning different aspects of the cannabis industry. Seminars will cover topics relating to the various departments in the cannabis sector.   

Spend an evening with Berkshire Roots Training Managers to expand your cannabis knowledge. This kick-off seminar will be an introductory overview of cannabis for everyone at any point in their cannabis journey. During this seminar will help you understand how cannabis interacts with your body. We will also be live streaming this event and will be available on our YouTube channel: BerkshireRootsMA 

7.22 Kick-Off Seminar: Intro to Cannabis  

Topics covered: Classification, Cannabinoids, Terpenes, Entourage Effect, Intro to Endocannabinoid System, and Consumption Methods. 

To register for this event, please click this link: Introduction to Cannabis - Pittsfield  

420: The Holiday so nice, Berkshire Roots will celebrate it twice

County's 1st dispensary hosts special events April 20,24 with new strains, new products, food, music, giveaways, and a Jerry Carcia line of cannabis.

By Noah Hoffenberg | Eagle Content Editor | April 17th, 2021


Isn’t that the ideal temperature for smoking cannabis?

Or is it a hidden meaning in a classic Bob Dylan song?...

For cannabis aficionados, the allure of any dispensary always will be the release of new products. For 420, Berkshire Roots will unveil a half dozen newly minted products, including Ensemble Oil — an edible full-extract cannabis oil that uses the whole plant as its base, also known as full-spectrum; a line of in-house, strain-specific kief; and three new cannabis Berkshire Roots grown strains, including Great White Shark, an indica-dominant flower. The dispensary is also adding the Garcia Hand-Picked line of cannabis products to the menu, which is sourced in Massachusetts.

Read the article in it's entirety by clicking here.

Holly Alberti

BR Hires Industry Expert

Sr Director of Marketing Joins Berkshire Roots Executive Team

PITTSFIELD, Mass. – Aug. 11, 2020 – PRLog – Holly Alberti has joined Berkshire Roots executive team as the Senior Director, Marketing. Holly brings an impressive 10 years of entrepreneurial and corporate experience in the cannabis industry across several states. Most recently, former Northeast Regional Director of Marketing & Sales at iAnthus Capital, establishing the marketing dept. and assisting in the National Retail brand launch, “Be.” including opening the 1st Staten Island location. Prior, Holly worked with “Harborside”, Oakland, California’s leading cannabis dispensary, founded by industry icon Steve DeAngelo. At Harborside, she worked alongside Steve, focused on customer experience, retail flow, onsite consumption as well as orchestrating the 2018 “first-day” event ushering in Adult-Use sales in CA. Click here to continue reading.

Berkshire Roots opens as Boston’s second recreational marijuana shop

Berkshire Roots has opened a retail marijuana shop at 253 Meridian St. in East Boston.

By Melissa Hanson | mhanson@masslive.com | July 29th, 2020

Berkshire Roots has opened for recreational marijuana sales in East Boston, becoming the city’s second adult-use store and the first in the neighborhood. Opening during the coronavirus pandemic, Berkshire Roots said a face covering or mask is required to enter the shop. Social distancing guidelines are in place inside the location and on the sidewalk, and the store is adhering to cleaning protocols required by the state, the news release said.

Berkshire Roots is headquartered in Pittsfield with a retail store and cultivation facility. There, Berkshire Roots produces branded products including flower, edibles, topicals, tinctures, capsules, concentrates and vape cartridges. The company also works with Massachusetts wholesale partners.

El Planeta

East Boston: Abre un nuevo dispensario de marihuana

Berkshire Roots ha recibido un buen número de clientes desde que abrió, el 9 de julio

Sofia Hernandez Carrillo Mon. 7.27.2020 

El CEO de este negocio, James Winokur, habló con El Planeta sobre cómo ha sido su experiencia abriendo un dispensario en una comunidad donde todavía hay mucho estigma cuando se trata del consumo medicinal o recreativo del cannabis.

“Nuestros vecinos, que trabajan cerca de nosotros o con los que compartimos la misma calle, nos han recibido con los brazos abiertos y cuando se trata de la comunidad nos hemos sentido bienvenidos”, dijo Winokur.

Alvarado dijo que ha sido en su gran mayoría un placer ver tanto apoyo que han recibido de los negocios cercanos a Berkshire Roots y de los latinos que se han vuelto clientes leales. Haz click aqui para seguir leyendo

East Boston Times-Free Press

Eastie’s First Adult-use Marijuana Shop Opens

by John Lynds • July 21, 2020 •

On Monday, East Boston’s first retail adult-use marijuana shop opened its doors on Meridian Street, and customers were already lining up to stock up on cannabis products.

“It’s great. Now I don’t have to go all the way to Brookline,” said one resident who will remain nameless. “I ordered fast and easy on the website, and selected my time. Very clean and professional. Very much like going to a bank really. There’s about half a dozen tellers in a small bank/office type setting.”

Western Mass’s Berkshire Roots, Inc.received its final license from the Cannabis Control Commission to open shop at 253 Meridian St. back in June. Click here to continue reading.

The Boston Globe

East Boston Marijuana Store, City’s Second, Now Open

Berkshire Roots also operates a dispensary in Pittsfield

By Dan Adams Globe Staff, Updated July 20, 2020, 6:04 p.m 

A long-planned marijuana store opened Monday in East Boston, becoming the second recreational cannabis retailer in the city.

Berkshire Roots, which also operates a dispensary in Pittsfield, quietly began operations at 253 Meridian St. around 11 a.m. – part of a “soft open” meant to ease the shop’s systems and employees into action. Click here to continue reading.


El Planeta photo front eb

Berkshire Roots Opens Retail Cannabis Store in Boston

The First East Boston Adult-use Retail Location Approved by the Cannabis Control Commission

BOSTON, MA / PITTSFIELD, MA, July 20th, 2020– On Monday at 11 am Berkshire Roots, Inc., a Massachusetts-based cannabis cultivator and dispensary operator headquartered in Pittsfield MA opened for business as the first Adult-use location in East Boston. 

The East Boston location at 253 Meridian Street will open with online orders and in-store pick-up service. All guests are requested to view the online menu, schedule a pickup time prior to visiting the location, must be over the age of 21 and have a valid form of ID. Click here to continue reading.

Are you a non-profit or organization that would like to work with us?

How about a local company, food truck, or other business looking to collaborate? Reach out to Marketing@BerkshireRoots.com and we will be happy to connect.