Event Calendar
Scroll below for media mentions & more!

Join Berkshire Roots at Wilco's Solid Sound Festival!

Berkshire Roots is honored to be the official Cannabis Sponsor of the 2022 Solid Sound Festival. Three days and four stages! Solid Sound includes music by Wilco and its member side projects, as well as many other musical performers. It also features a full comedy lineup, local food, craft beer, camping, hikes, and more! Stop by the Berkshire Roots booth during the festival for some fun and sign up for our newsletter here and join the VIP email to hear about other specials FIRST! More specials leading up to the event - stay tuned.

We choose our winner! Stay tuned for posts. Get on the VIP email to hear when you can enter - if you receive the email - send a note to Marketing@BerkshireRoots.com and we will update your subscription.

Interested in volunteering with us? Email Marketing@berkshireroots.com

420 in the 413 at Berkshire Roots

Join Berkshire Roots' Pittsfield Dispensary for their annual 420 Celebrations!

420 kicks off on Wednesday, April 20th with Biggins Diggins Food Truck starting at 9 AM selling Breakfast sandwiches and staying all day to serve up some delicious munchies! Ben and Jerry's will make an appearance as well as more fun happenings at Berkshire Roots’ Pittsfield Dispensary. The duo from Good Bites Glass Pints will also be there with their Blog Bus to sell their screen prints!

Saturday, April 23rd Join us for Berkshire Root’s 420 Celebration! Stop by our Pittsfield Dispensary on 4/23 from 12-5 PM for food, vendors, music, games and so much more! 


Join Berkshire Roots' East Boston Dispensary for the Community Celebration!

Berkshire Roots is celebrating all month, with special in-store offerings on Monday, April 11th. Be sure to subscribe to our emails to hear about all the special happenings!

Sunday, April 24th Join us for Berkshire Root’s Community Celebration! Stop by Central Square Park on 4/24 from 2-6 PM for vendors, music, games and so much more!

Central Square Park is located between Border St and Meridian St, by the Liberty Plaza Shopping Center, Boston, MA 02128.

Unase al dispensario de East Boston de Berkshire Roots para la celebracion comunitaria 

Berkshire Roots esta celebrando la mayor parte del mes y lanzando algunas ofertas especiales en la tienda el lunes 11 de abril. Asegurese de suscribirse a sus correos electronicons para entrararse de todos los acontecimientos especiales! 

Domingo, 24 de abril Unase a nosotros para la celebracion comunitaria de Berkshire Root! Pase por Central Square Park el 24 de abril de 2 a 6 p.m. para ver vendedores, musica, juegos y mucho mas! 

Central Square Park esta ubicado entre Border St. y Meridian St, por Liberty Plaza Shopping Center, Boston MA 02128 


2022 Boston NECANN Competition

The Winners of The 2022 Boston NECANN Competition

We are extremely happy to have participated and been awarded 1st place for our Orange Chemeleon Vape Cartridge. We are so proud of the team, especially in the lab and cultivation whose hard work does not go unnoticed! We at Berkshire Roots pride ourselves on being locally owned and grown.

Thank you to all the judges from this competition and thank you to everyone who stopped by the BR booth to say hello!

Click here to see the full list of winners!

High Times Cannabis Cup

High Times Cannabis Cup 2021

The Winners of The Cannabis Cup Massachusetts: People's Choice Edition 2021. – Oct. 23, 2021 – We are so happy to have participated and been awarded a High Times Cannabis Cup: People's Choice Edition! We pride ourselves on being locally owned and grown.

• 3rd Place Sativa Flower - Orange Chemeleon
• 3rd place Edible Fruity Non-gummies - White Peach Roots Fruits Pâte de Fruit
• 5th Place Concentrates - Zombie Virus Crumble

The cannabis cup is virtual this year—virtually awesome, that is, with our People’s Choice Edition making it possible to judge safely from the comfort of your home. Here are the well-deserved winners of the Cannabis Cup Massachusetts: People’s Choice Edition 2021.

Thank you to all the judges who put their hearts and souls into judging the competition entries to help crown the best of Massachusetts! This is the first-ever High Times Cannabis Cup to be held in “The Bay State” of Massachusetts

Click here to see the full list of winners!

Green flower Media

Berkshire Roots & Green Flower Announce Partnership, Largest on the East + BR CEO Joins GF Steering Committee

We are excited to finally share our partnership with Green Flower!

Berkshire Roots prides itself on its highly rated staff education and built our internal program to ensure our teams have access to the most comprehensive learning. We then worked with Green Flower to place some of our customized learnings, onto their LMS program, coupled with over 600 hundred hours of a unique network of subject matter experts, content, testing, and more.
Read more in the Press Release here.
Our teams have been working together for months and recently James Winokur, our CEO joined a newly formed Steering Committee for GF Institute. GF Institute is a standardization program that aims to provide everyone with a baseline of knowledge as well as the opportunity to expand upon and continue knowledge-based interactive learning about cannabis. 
Please see the attached release -here is a link to the GF press release as well.

This Educational Seminar series is open to the public (21+) and staff members who are interested in learning different aspects of the cannabis industry. Seminars will cover topics relating to the various departments in the cannabis sector.   

Spend an evening with Berkshire Roots Training Managers to expand your cannabis knowledge. This kick-off seminar will be an introductory overview of cannabis for everyone at any point in their cannabis journey. During this seminar will help you understand how cannabis interacts with your body. We will also be live streaming this event and will be available on our YouTube channel: BerkshireRootsMA 

7.22 Kick-Off Seminar: Intro to Cannabis  

Topics covered: Classification, Cannabinoids, Terpenes, Entourage Effect, Intro to Endocannabinoid System, and Consumption Methods. 

To register for this event, please click this link: Introduction to Cannabis - Pittsfield  


New Berkshire Roots Products Dropping for 7/10 - get on the VIP emails to hear more!

Saturday 710 Celebration!

When: July 10th, 2021 

Where: 501 Dalton Ave, Pittsfield, MA 01201 

Remember 21+ valid ID only 

Vendors, Music, Food Trucks, Games, Giveaways, and more! 

Check out the Facebook Event 

Celebrate OIL Day in East Boston: 

  • Meet the Maker - Berkshire Roots Booth.
    • Meet our Lab Director, Cayla! Cayla will be at Berkshire Roots East Boston answering any questions and talking about our NEW lab in Pittsfield!   
  • Berkshire Roots products plus more from our product partners! 
  • Special Sweepstakes!

    Be sure to check the menu throughout the week for new product drops for 7/10!  Pre-orders encouraged, chat live with our team if you have any questions. 

    Roots Live


    Join us and Jam.

    We will have live music for your pleasure when you visit and pick up your cannabis provisions this Saturday.

    Saturday, July 17, 2021

    • 3:30-6:00 pm  John Nolepa

    Memorial Day

    Berkshire Live Music

    This Monday, we wanted to bring some live Music back into the Mix. Join us!

    Berkshire Live Music

    Roots Live

    With Memorial Day this weekend - we first want to offer our gratitude, honor, and remembrance to all those who have and currently serve our country.  Thank you.

    We offer free consultations if you are curious about learning more about cannabis for medicinal purposes. Several Doctor recommendation centers are offer discounted certification for veterans.

    We also offer a discount to all Veterans - learn more about our patient programs offered.

    This weekend kicks off the start of summer and we want to remind all to be kind. Be safe. Be Berkshire.

    We will have live music for your pleasure when you visit and pick up your cannabis provisions.

    Monday, June 31st 

    420: The Holiday so nice, Berkshire Roots will celebrate it twice

    County's 1st dispensary hosts special events April 20,24 with new strains, new products, food, music, giveaways, and a Jerry Carcia line of cannabis.

    By Noah Hoffenberg | Eagle Content Editor | April 17th, 2021

    PITTSFIELD — 420.

    Isn’t that the ideal temperature for smoking cannabis?

    Or is it a hidden meaning in a classic Bob Dylan song?...

    For cannabis aficionados, the allure of any dispensary always will be the release of new products. For 420, Berkshire Roots will unveil a half dozen newly minted products, including Ensemble Oil — an edible full-extract cannabis oil that uses the whole plant as its base, also known as full-spectrum; a line of in-house, strain-specific kief; and three new cannabis Berkshire Roots grown strains, including Great White Shark, an indica-dominant flower. The dispensary is also adding the Garcia Hand-Picked line of cannabis products to the menu, which is sourced in Massachusetts.

    Read the article in it's entirety by clicking here.

    4.20 & 4.24 Join Us - Scroll for more info.

    420 in the 413 design for Berkshire Roots Garcia hand picked cannabis brand flower packing and glass jar Image

    Celebrate 420

    Roots 420 in the Berkshires

    PITTSFIELD, Mass. – April Activities - Cannabis week is here! Berkshire Roots will be celebrating 420 early.

    6 Brand New Berkshire Roots Product Dropped for 4/20 and we are keeping the celebration alive!

    if you missed out on Tuesday - stop by Pittsfield this Saturday

    Remember  21+ valid ID only 

    • Berkshire Roots –Limited Edition Branded Merchandise produced by Pittsfield's own Elegant Stitches  
    • Soma Aroma’s Candle Collaboration with BR – a limited line of Branded Candles available in 6 scents. Hand-poured in Pittsfield by Soma’s Aromas women-owned soy and therapeutic grade candles 

     Welcome Bertha the touring air streamer and Hand-Picked, Garcia Brand Cannabis.  

            4.24 - Open at 9 am for patients only!

            • Meet the Maker - Berkshire Roots Booth 
              • Meet our cultivation, cure, and packaging teams. Have questions or want to learn more about working at BR.
            • Med-well - Doctor recommendation booth to answer questions 
            • LIVE Music 9 am Melissa Brinton & Elaine Morel a BR team member!
            • Fernway Vapor - Product Partner
            • Ozzie Steak & Eggs Food Truck (noon – 3 ish)
            • Barrington Stage noon-2 pm 
            • Hand-Picked Garcia Project - Bertha tye-dyed Air Streamer 1-6  

                    Check out the Facebook Event 


                    Over 6 new Berkshire Roots branded products plus more from our partners!

                    $4.20 vouchers are good for a discount at our neighborhood restaurants, while supplies last!

                    Come by and check out our specials and check the menu throughout the week!

                    Pre-orders encouraged, chat live with our team if you have any questions.

                    Holly Alberti

                    BR Hires Industry Expert

                    Sr Director of Marketing Joins Berkshire Roots Executive Team

                    PITTSFIELD, Mass. – Aug. 11, 2020 – PRLog – Holly Alberti has joined Berkshire Roots executive team as the Senior Director, Marketing. Holly brings an impressive 10 years of entrepreneurial and corporate experience in the cannabis industry across several states. Most recently, former Northeast Regional Director of Marketing & Sales at iAnthus Capital, establishing the marketing dept. and assisting in the National Retail brand launch, “Be.” including opening the 1st Staten Island location. Prior, Holly worked with “Harborside”, Oakland, California’s leading cannabis dispensary, founded by industry icon Steve DeAngelo. At Harborside, she worked alongside Steve, focused on customer experience, retail flow, onsite consumption as well as orchestrating the 2018 “first-day” event ushering in Adult-Use sales in CA. Click here to continue reading.

                    Berkshire Roots opens as Boston’s second recreational marijuana shop

                    Berkshire Roots has opened a retail marijuana shop at 253 Meridian St. in East Boston.

                    By Melissa Hanson | mhanson@masslive.com | July 29th, 2020

                    Berkshire Roots has opened for recreational marijuana sales in East Boston, becoming the city’s second adult-use store and the first in the neighborhood. Opening during the coronavirus pandemic, Berkshire Roots said a face covering or mask is required to enter the shop. Social distancing guidelines are in place inside the location and on the sidewalk, and the store is adhering to cleaning protocols required by the state, the news release said.

                    Berkshire Roots is headquartered in Pittsfield with a retail store and cultivation facility. There, Berkshire Roots produces branded products including flower, edibles, topicals, tinctures, capsules, concentrates and vape cartridges. The company also works with Massachusetts wholesale partners.

                    El Planeta

                    East Boston: Abre un nuevo dispensario de marihuana

                    Berkshire Roots ha recibido un buen número de clientes desde que abrió, el 9 de julio

                    Sofia Hernandez Carrillo Mon. 7.27.2020 

                    El CEO de este negocio, James Winokur, habló con El Planeta sobre cómo ha sido su experiencia abriendo un dispensario en una comunidad donde todavía hay mucho estigma cuando se trata del consumo medicinal o recreativo del cannabis.

                    “Nuestros vecinos, que trabajan cerca de nosotros o con los que compartimos la misma calle, nos han recibido con los brazos abiertos y cuando se trata de la comunidad nos hemos sentido bienvenidos”, dijo Winokur.

                    Alvarado dijo que ha sido en su gran mayoría un placer ver tanto apoyo que han recibido de los negocios cercanos a Berkshire Roots y de los latinos que se han vuelto clientes leales. Haz click aqui para seguir leyendo

                    East Boston Times-Free Press

                    Eastie’s First Adult-use Marijuana Shop Opens

                    by John Lynds • July 21, 2020 •

                    On Monday, East Boston’s first retail adult-use marijuana shop opened its doors on Meridian Street, and customers were already lining up to stock up on cannabis products.

                    “It’s great. Now I don’t have to go all the way to Brookline,” said one resident who will remain nameless. “I ordered fast and easy on the website, and selected my time. Very clean and professional. Very much like going to a bank really. There’s about half a dozen tellers in a small bank/office type setting.”

                    Western Mass’s Berkshire Roots, Inc.received its final license from the Cannabis Control Commission to open shop at 253 Meridian St. back in June. Click here to continue reading.

                    The Boston Globe

                    East Boston Marijuana Store, City’s Second, Now Open

                    Berkshire Roots also operates a dispensary in Pittsfield

                    By Dan Adams Globe Staff, Updated July 20, 2020, 6:04 p.m 

                    A long-planned marijuana store opened Monday in East Boston, becoming the second recreational cannabis retailer in the city.

                    Berkshire Roots, which also operates a dispensary in Pittsfield, quietly began operations at 253 Meridian St. around 11 a.m. – part of a “soft open” meant to ease the shop’s systems and employees into action. Click here to continue reading.


                    El Planeta photo front eb

                    Berkshire Roots Opens Retail Cannabis Store in Boston

                    The First East Boston Adult-use Retail Location Approved by the Cannabis Control Commission

                    BOSTON, MA / PITTSFIELD, MA, July 20th, 2020– On Monday at 11 am Berkshire Roots, Inc., a Massachusetts-based cannabis cultivator and dispensary operator headquartered in Pittsfield MA opened for business as the first Adult-use location in East Boston. 

                    The East Boston location at 253 Meridian Street will open with online orders and in-store pick-up service. All guests are requested to view the online menu, schedule a pickup time prior to visiting the location, must be over the age of 21 and have a valid form of ID. Click here to continue reading.

                    Are you a non-profit or organization that would like to work with us?

                    How about a local company, food truck, or other business looking to collaborate? Reach out to Marketing@BerkshireRoots.com and we will be happy to connect.